Articles

75 articles

Deep-dive analyses distilled from reviewed podcast episodes.

Apr 142026

Why Is Ferrari So Valuable? It Sells a System of Desire

Ferrari's value comes from a reinforcing loop, not from sports success alone. When Luca di Montezemolo returned in 1991 he cut production from about 4,500 cars to 2,300, restored product quality and customer care, and rebuilt racing—binding scarce road cars, Formula 1, and mythology into one system that sustains desire and pricing power.

Jan 272026

Why Are NFL Teams So Valuable? The Product Is Competitive Uncertainty

The NFL's value did not come from letting its best teams dominate. Predictable games emptied stadiums, so the league adopted reverse-order drafting, schedule design, and shared gate revenue to keep any team able to beat any other. Competitive uncertainty, sold collectively, became the product that made small-town teams valuable.

Oct 62025

How did Google create modern AI - and can it still win the AI era?

The transformer, the TPU, and DeepMind were all Google's - yet ChatGPT was built by people who left with the ideas. This episode's history explains how Google invented modern AI, why it let the value leak, and whether founder control plus a full-stack position - model, chip, cloud, distribution - can win the AI era back.

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