Podcast: Acquired

15 articles

Analysis articles from this podcast.

Jan 272026

Why Are NFL Teams So Valuable? The Product Is Competitive Uncertainty

The NFL's value did not come from letting its best teams dominate. Predictable games emptied stadiums, so the league adopted reverse-order drafting, schedule design, and shared gate revenue to keep any team able to beat any other. Competitive uncertainty, sold collectively, became the product that made small-town teams valuable.

Oct 62025

How did Google create modern AI - and can it still win the AI era?

The transformer, the TPU, and DeepMind were all Google's - yet ChatGPT was built by people who left with the ideas. This episode's history explains how Google invented modern AI, why it let the value leak, and whether founder control plus a full-stack position - model, chip, cloud, distribution - can win the AI era back.

Feb 202024

How did Hermès become the most valuable company in luxury - and why does it keep its most wanted bags scarce and underpriced?

Hermès runs luxury's most profitable company - €14 billion of revenue at a 44% operating margin - with 7,000 artisans it trained itself, no celebrity advertising, and a family lock-up that froze out Bernard Arnault. Its two most wanted bags sell below resale price on purpose: scarcity is the result of craft constraints, not a marketing goal.

Jul 252023

How did Nike become the most valuable brand in sports?

A borrowed waffle iron, a handshake at 51/49, and a 5% royalty clause turned a Japanese shoe importer into a $51 billion brand. Yet Nike keeps prices near $200, lets resellers like StockX capture the upside, and earns less gross margin than Adidas - a deliberate trade, the hosts argue, that keeps the dream within reach.

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