Hermès (Audio)
Why mentioned:Kapferer & Bastien's luxury-marketing anti-laws, the episode's recurring reference; anti-laws 13 and 19 are quoted on air.04:41
The Luxury Strategy
- ISBN
- 9780749456016
- Authors
- Jean-Noël Kapferer, Vincent Bastien
- Published
- Kogan Page · 2009
Episodes mentioning this book
2 episodesFerrari: What happens when you staple a luxury brand to a sports team? (Audio)
Why mentioned:Framework cited for Ferrari's scarcity and pricing behavior.42:34