Hermès (Audio)
推荐理由：Kapferer & Bastien's luxury-marketing anti-laws, the episode's recurring reference; anti-laws 13 and 19 are quoted on air.04:41
The Luxury Strategy
- ISBN
- 9780749456016
- 作者
- Jean-Noël Kapferer、Vincent Bastien
- 出版
- Kogan Page · 2009
提及本书的单集
2 集Ferrari: What happens when you staple a luxury brand to a sports team? (Audio)
推荐理由：Framework cited for Ferrari's scarcity and pricing behavior.42:34